About the Series

LukanThe HSBC World Rugby Women’s Sevens Series features twelve of the world’s best national teams competing at six global destinations for World Series points. Every four years the Series also doubles as an Olympic qualifier, with the top four-ranked teams booking their ticket to the Olympic Games.

Rugby Sevens made its debut at the Olympic games in Rio 2016, where Australia took home gold, New Zealand the silver, and bronze went to Canada.

At each of the six World Series stops, the teams play out a tournament, where they are assigned a point total based on how they finish. The HSBC World Rugby Sevens Series is culminated with a champion being crowned at the end of the season based on total Series points combined across the six tournaments.

There are 11 ‘core’ teams participating at each round of the Series including: New Zealand, Australia, Canada, Russia, England, Spain, USA, Fiji, France, Brazil and Ireland. The twelfth team is invitational.

About the Game

Sevens is on the rise internationally. Touted as one of the most exciting spectator sports on the market, Sevens is a knock-down, drag-out show of power, speed and agility featuring just seven players a-side covering a full-size rugby pitch. The game, remarkably, does not pull any punches when played by women. There are no special rules against hitting, or physicality, as may be custom in other sports.

Scoring is frequent, and feats of extreme athleticism are jammed into every play of each short game. The best part is, you don’t have to know anything about rugby to fall in love with the spectacle, and it doesn’t take long to figure the game out if you try.

Sevens Rugby is a variant of rugby union featuring just seven players a-side, playing on a full-size field by much of the same rules as the original 15-player game. While a regular rugby union match lasts at least 80 minutes, a sevens match consists of two halves of seven minutes with a one-minute half-time break. The final of a competition can be played over two halves of ten minutes each, with a half-time break of two minutes.


  • Seven players per team compete on the field (compared to 15).
  • Each team gets five substitutes, with five interchanges (compared to 7 and 7).
  • Seven-minute halves, with ten-minute halves allowed in the final of a competition (compared to 40-minute halves, in fifteen-a-side).
  • Shorter breaks, with only one or two minutes’ half-time (compared to ten minutes).
  • Matches tied after regulation time are continued intoextra time, in 5-minute periods.
  • Conversion attempts are drop-kicked (instead of the option to place-kick).
  • Conversions must happen within 40 seconds of scoring a try (compared to 60 seconds).
  • Scrums include only three players per side (instead of eight players).
  • Kick-offs: the team which has just scored kicks off, (rather than the conceding team).
  • Yellow cards get a 2-minute suspension in the sin-bin (instead of 10 minutes) (yes, just like a powerplay!).
    • Suspensions hurt more in Sevens than in Fifteens. The team plays down a player for 2-minutes (1/7 of the match). Losing 1 man out of 7 opens up an incredible amount of space for their opponent.

Fan Experience

Fans6Nothing quite compares to the energy at a HSBC World Rugby Sevens Series tournament.

Rugby aficionados and first-timers alike revel in the infectious spirit that is known to take over host cities like Hong Kong, Dubai and London. Spilling into the city streets, well-beyond the stadium, the party-like atmosphere and international celebration draws fans from near and far for a weekend-long festival.

The most curious (and hilarious) characteristic of rugby sevens is the fancy-dress fun fans partake in at every stop along the tour. Costumes and characters from all walks of life emerge from closets painting a fantastical mosaic in stadium to feast your eyes.


The HSBC Canada Women’s Sevens rugby tournament offers so many unique sponsorship marketing and media opportunities for brands including:Worldwide reach via live international broadcast.

  • Rugby is the fastest growing sport in North America, and second largest sport in the world
  • Rugby Sevens is on a significant rise after debuting at the Rio 2016 Games and getting worldwide, televised exposure
  • Team Canada won bronze at the inaugural Olympics – they continue to be a major force on the world stage
  • Access to a passionate and brand loyal fan base with a global reach
  • A variety of sponsorship packages tailored to the needs of any brand

To learn more, please contact us at partnerships@canadasevens.com.