HSBC Canada Sevens and Stanley Park Brewing Team-up in Multi-Year Partnership
February 10, 2020
The partnership will span over the 2020 & 2021 instalments of HSBC Canada Sevens tournaments and includes the launch of the new Canada Sevens Lager (#Canada7sLager).
A crisp, flavourful, light lager brewed with barley, oats and sea-salt to produce a light to medium bodied beer, Canada Sevens Lager is the perfect way to refresh as you cheer on your favourite 7s team.
“Keeping in mind the all-day nature of this sporting event, we wanted to create something that was a low calorie, low alcohol option – meant for sessions,” explained Thom Riley, Brewmaster of the award-winning Stanley Park Brewing Co. “The Canada Sevens Lager is the right beer for the occasion coming in at 4% ABV, 10 IBU and less than 100 calories per 355ml can.”
The new Canada Sevens Lager will be introduced in Vancouver at HSBC Canada Sevens on March 7 & 8, followed by HSBC Canada Women’s Sevens in Langford, BC on May 2 & 3.
“We love the energy and spirit that Canada Sevens brings to Vancouver, and we’re inspired by the speed and passion of the Rugby Sevens game,” shared Doug Devlin, General Manager, Stanley Park Brewing Co. “We’re proud to launch this new partnership and look forward to sharing our Canada Sevens Lager with local and international rugby fans alike at this year’s tournament.”
On March 7-8 alone, HSBC Canada Sevens expects to see more than 70,000 fans at BC Place watching the 45 tournament games. With teams preparing for the Tokyo 2020 Olympics, action on the pitch is expected to be extra intense.
“We are thrilled to welcome an iconic Vancouver brand like Stanley Park Brewing to our tournament partner family,” said Jamie Levchuk, Managing Director of Events, Marketing and Communications with Rugby Canada. “Sevens is known for action on and off the pitch, and I know our fans will welcome the addition of Canada Sevens Lager to our tournament menus, ready to pair with other unique tournament offerings such as Aussie-style Meat Pies, the new Monstrosity Poutine, or the iconic Outrageous Burger at BC Place.”
Be one of the first to get a taste of the Canada Sevens Lager this March at HSBC Canada Sevens at BC Place Stadium. Tickets are going fast, get yours today at https://www.canadasevens.com/tickets/. THIS IS SEVENS!
ABOUT STANLEY PARK BREWING
As beer-crafters, we’re explorers at heart. We are inspired by the wonder of Stanley Park, and honouring our curiosity and seeking out new adventures is what we’ve always been about. From windstorms to daytrips to incredible sunsets best viewed from the beach, every beer we craft is a tasty tribute to Stanley Park and the experiences had within. And just like the park, we craft each one to be an exciting break from the everyday, an experience to be explored and savoured. In 2019, we opened our new Restaurant and Brewpub nestled in the heart of the Park. Situated just steps away from some of the best recreational trails and viewpoints in the city, the revitalized heritage building boasts two large outdoor patios, cozy and bright indoor dining rooms, a casual west coast-inspired menu and a rotating selection innovative beers brewed on-site, under the leadership of brewmaster Thom Riley. Let your taste buds wander as you experience one of the most unique brewpub settings in Canada. Stanley Park Brewing products are also available for sale in retail stores and in many of your favourite pubs and restaurants across British Columbia and Alberta. For more information, please visit www.stanleyparkbrewing.com.
ABOUT HSBC CANADA SEVENS:
HSBC Canada Sevens is a two-day indoor rugby sevens tournament, hosted March 7–8, 2020 at the world-class BC Place Stadium, host venue to Canada’s most prestigious events, and will feature 16 of the world’s top men’s sevens teams. The HSBC Canada Sevens will be the sixth stop in a 10-stop world tour as part of the HSBC World Rugby Sevens Series. Sevens rugby, a fast-paced and shorter version of traditional rugby with only seven players per side, has built a huge international audience through the success of the HSBC World Rugby Sevens Series, which attracts large audiences in markets around the world. The 2020 HSBC World Rugby Sevens Series kicks off December 5th in Dubai, and the full ten-stop tour schedule of the 2020 Series can be found HERE.
For more information or interviews, please contact:
Publicist, Stanley Park Brewing
Director, Marketing & Communications, Rugby Canada
Media image bank can be found: https://bit.ly/2w66HKI